Hai Phan is an interdisciplinary product designer.

I strive to improve processes, reimagine experiences, and transform the relationship between forms, layout, typography, and functions using powerful imagery. I constantly explore new creative concepts to push boundaries and foster innovation.

Currently having fun with @ltlt.company and
doing nothing in particular for @dauhang.people.

Previously co-running @deadendvietnam.

Last updated on 12 Sept 2023.

Beauty of Labour

The making of 'Xe hủ tíu' for Deadend, 2020. Designed by my first creative partner, Lê Minh. Built by Nguyên. I helped out. Image captured by Huy Vu.

(On craftsmanship) While my creative endeavors primarily thrive in the digital realm, my passion for crafting and working on physical products remains unwavering. I embrace the art of tangibility and find joy in bringing ideas to life through hands-on craftsmanship. In turn, I believe that the process of making things by hand is a great way to sharpen my design skills.

ĐẦU HÀNG STOOOOOOORE

2023

Dau Hang can be interpreted as both 'Give in' and 'First in line,' we embrace boths.

Being our very first venture in the retail sector, we faced numerous struggles in setting up the store. However, at the same time, we gained a wealth of knowledge and had an immense amount of fun along the way.

“A home where everything comes with a price tag.”

We sells everythings here, or we try to. Everything at Đầu Hàng has a price label attached to it, even the doors. People always threaten to buy them from us, no one did yet.

Working within a budget, we tried our best to design or craft every piece in the store ourselves.

Things turned out alright.

We love having our friends over at Đầu Hàng, doing small pop-ups every now and then, invite everyone to come and hang out.

Making cute poster for these events is what I enjoy the most, right after seeing our little lane filed up with people.

Visit us: @dauhang.people

ARCHIVISM

2022

Present to you, Một Vải Nghìn Vóc - Social Fabric is the 2022 installation of Archivism featuring vintage Americana garments.

The most precious treasures in my life.

The most precious treasures in my life.

Beauty of Labour

I bestowed upon my son the name "Thiên - The Sky" as a heartfelt reflection of my own name, "Hải - The Ocean." Together, our names symbolize the eternal bond between the vastness of the sky and the depth of the ocean.

Samsung Galaxy Z Flip 5

2023

In ltlt's collaboration with Samsung, I had the opportunity to take on the roles of Art Director and main Illustrator. Together, we worked on a campaign to promote the Samsung Galaxy Z Flip 5 to the art and youth community in the South East Asia market.

The artworks were transformed into various mediums, including an interactive phone case which stood out as a prominent feature in the new phone.

I did a giant burger eating contest, the burger was 5 kilos.

I did a giant burger eating contest,
the burger was 5 kilos.

I failed a giant burger eating contest, the burger was 5 kilos.

I failed.